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Content Overview

1. How to transcribe data with ATLAS.ti 2. Best-Practice Rules for Transcription

How to transcribe data with ATLAS.ti?

Figure 1: Transcript and associated video file in synchro mode

ATLAS.ti has built-in transcription tool. The way it works is as follows: You add a new text document and the audio or video file that you want to transcribe. Then you open both documents side-by-side on your screen and associate them. Now you are ready to begin with your data transcription.In order to facilitate transcription you can set a rewind interval as short as 1 second or as long as 5 seconds. This means that the audio or video file is rewound 1 to 5 seconds when you press the play button again after you have transcribed a section. This allows you to review what you have just transcribed. You can enter a time mark (called anchor in ATLAS.ti) after each section that you transcribe or automatically at the end of a paragraph. The anchors allow you view your transcript and the audio or video file synchronously. This means you can read your transcript and listen to the audio file hearing the original tone of voice or viewing the segment in the video file. While in the midst of your data analysis , you can mark a segment or a quotation of an associated document and instantly listen to the original audio or view the video. The audio/video file stops at the end of the marked segment. You can also use the association points as navigation device, e. g., to enter at a particular point in the file or to easily jump around. If you already have a transcript, which however does not include time marks, you can still enter them in order to make use of the above described functionality. In order to do this, you add the transcript and the multimedia file; associate the two and go through the text document and set anchors at the desired positions.

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Mark all speakers unambiguously and enter an empty line between each speaker in turn. This helps you quickly recognize the different speakers and speaker units in a transcript. In transcriptions of group interviews or focus groups, it lets you automatically code all speaker units by adding attribute codes. If one speaker talks for a long time, break the speech into multiple paragraphs (see sample transcript). This will help you later in identifying quotations precisely as quotation references are based on paragraph numbers. In the sample transcript below, the paragraph marker is visible, indicating when the ENTER button was pressed. The two speakers in the transcript are marked clearly with unique identifiers. INT: is used for the interviewer and AL: for Alexander, the interviewee. ‘Interviewer’ or ‘Alexander’ would be impractical as markers because those words might appear in the text itself, but the character combination INT: and AL: is not likely to be found anywhere else. This is essential for using the auto coding tool.

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Published: January 22, 2018 by Kristin Alsup

Yelp, one of the top online review sites, is actively enforcing their ban on solicited reviews. Considering 73 percent of consumers say they trust a local business with positive reviews more than those that don’t, it is imperative for your business to know the rules.

Yelp’s content guidelines state, “your contributions should be unbiased and objective. For example, you shouldn’t write reviews of your own business, your friends’ or relatives’ business, your peers or competitor’s in your industry, or businesses in your networking group.”

Moreover, the guidelines also have a section which says, “don’t ask for reviews and don’t offer to pay for them either.” They mean it. Don’t ask customers to review your business as they pay for services, or in an emailed newsletter. Never offer a coupon or a discount to a returning customer who wrote a Yelp review.

Why is Yelp cracking down?

Yelp believes solicited reviews are biased and they support their claims with a study published at Northwestern University in 2016. Yelp’s guidelines have always told businesses not to encourage customers to post reviews, but now they are actively enforcing it.

Yelp discourages the use of third-party online reputation management software as well. They feel these services are a manipulative way to increase your business’ ranking on their platform. In fact, their software is specifically designed to weed out reviews generated in this way.

If you have been using a reputation management software for Yelp reviews, you may want to contact your software vendor for clarification on their review management policy in regards to Yelp’s recent enforcement notification.

Each posted review is scanned by Yelp’s AalarDom Womens Blend Materials SpikesStilettos PointedToe PullOn PumpsShoes with BowTie Graybowknot ZASnk
for dozens of factors including quality, reliability, and user activity. Users who are active in the Yelp community are considered more reliable than reviewers the software doesn’t recognize.

Yelp is proud to admit that they only recommend about 72 percent of the total reviews consumers post on their site. Their system chooses what they believe to be the most accurate and reliable reviews and include them in the rating system.

The other reviews go into a section of the site called “not recommended reviews”. These reviews are available for viewing but don’t factor into the rating posted for your business. Yelp’s automated software has recently been fine-tuned to not recommend reviews it deems guilty of solicitation or could be written by the business owner.

In addition, Yelp has more than 5,000 employees who are trained to scour reviews looking for any breach of their rules. If your business is caught doing something wrong– either by employees or the recommendation software–you’ll see negative consequences.

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